Welcome to Florence!

Imagine having a local friend in one of the most beautiful cities in the world. A friend who knows the hidden gems, the must-see sights, and the best-kept secrets that only a true Florentine can share. Welcome to A Friend in Florence – your go-to guide for an unforgettable adventure in the cradle of the Renaissance.

As a Florentine for generations, with over a decade of experience in the tourism industry, I’ve created this platform to help you discover the real Florence. From iconic landmarks to the charming, lesser-known corners of the city, I’m here to make sure you experience it all, without the hassle and with all the savings!


About Us

Meet Your Florentine Friend

Ciao! I’m [Your Name], a born-and-bred Florentine with a passion for my city and a deep love for sharing its wonders with travelers. Over the past ten years, I’ve worked in the tourism industry, helping countless visitors make the most of their time in Florence. Now, through A Friend in Florence, I’m here to be your personal, free travel concierge.

Whether you’re planning your first visit or returning to uncover more of Florence’s magic, I’ve curated the best articles, guides, and itineraries to ensure your trip is nothing short of perfect. From booking flights and accommodations to selecting the most reliable tours and experiences, I’ve done the research so you don’t have to.


Why Choose Us?

Your Trusted Local Guide

  • Authentic Experience: Gain insider knowledge from a true Florentine who knows the city inside out.
  • Tailored Recommendations: Personalized itineraries and guides based on what you love.
  • Time & Money Savers: Access to the best travel deals and trustworthy affiliate products, all chosen with care to give you the best value.

At A Friend in Florence, we believe that travel should be stress-free, affordable, and absolutely unforgettable. That’s why every recommendation, from flights to accommodation and tours, is handpicked to ensure you enjoy the best of Florence without breaking the bank.


Explore Florence Like a Local

Handpicked Itineraries & Guides

Whether you’re an art lover, a history buff, or someone who just wants to soak in the beauty of Florence’s streets, we have the perfect itinerary for you. Our guides are designed to help you navigate the city with ease, ensuring you don’t miss a thing.

  • Top 10 Must-See Landmarks: Discover Florence’s iconic sites, from the Duomo to the Uffizi Gallery.
  • Hidden Gems: Explore off-the-beaten-path treasures that only locals know.
  • Best Day Trips: Experience the Tuscan countryside with our recommended tours.

Book Your Perfect Trip

Curated Travel Products Just for You

Planning your trip to Florence has never been easier. After extensive research, we’ve partnered with the most trustworthy travel services to bring you the best deals on:

  • Flights: Find the best routes and prices for your journey to Florence.
  • Accommodation: From charming boutique hotels to luxurious stays, we have options to suit every taste and budget.
  • Tours & Experiences: Skip the lines and dive straight into Florence’s rich culture with our handpicked tours and activities.

With A Friend in Florence, you’re not just booking a vacation – you’re securing memories that will last a lifetime.


Join Our Community

Stay Connected with Your Florentine Friend

Don’t miss out on the latest travel tips, exclusive deals, and insider secrets! Subscribe to our newsletter and become part of the A Friend in Florence community. Whether you’re planning your trip or just dreaming of Florence, we’re here to inspire and guide you every step of the way.